Marketing Terms
Marketing terms can seem scary. We break down terms in a way anyone can understand. Account-based marketing (ABM) Marketing directed
Category: Business
Customer journey
What is a customer journey? A customer journey is the way your customer experiences your brand from the moment they
Making your website SEO friendly
SEO is the key to directing your ideal clientele to your audience. SEO, the abbreviation of Search Engine Optimization, is
Customer experience strategy
Why does your brand need a customer experience strategy? No one likes to be sold to. For someone to want
Stop excluding men
In the US 60% of businesses are owned by men. There are many small businesses that are focused on servicing
Supporting women in business
The amount of women in business has grown by 114% in the last 20 years. It’s important for women to
Naming Your Business
When naming your business it’s important to think it over to pick the best name possible. Although a rebrand is
Marketing Strategy
What is a marketing strategy? A marketing strategy describes how a business will achieve an campaign. The strategy will include which campaigns,
Marketing Plan
What is a marketing plan A marketing plan is an operational document that tells a company the tactics, strategies &
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