In network marketing it’s so easy to get distracted by the products and forget about the audience. Determining who your ideal clientele is can help you create a marketing plan that includes a purposeful sales funnel.
Narrowing Down Your Clientele
Some people believe you create a fictitious person that is your brands “best friend” and you have to know everything about this person; where they work, how much they make, marital status, etc. I believe in knowing the problem you solve and the characteristics that your audience would need in order to have this problem.
Finding your ideal clientele is crucial for the success of your marketing efforts. Here are a few steps you can take to identify and reach your target audience:
- Define Your Problem: Start by clearly reviewing the products you offer. What type of person would need this? Consider what draws you to the products, this may help you understand the solution you are finding through the products. You will need to dig deeper than the superficial level.
For instance, say you are a brand ambassador for Red Aspen like me, you’ll need to dig deeper than wanting to sell nails because they are pretty. In my situation I like the nails because they give me confidence and make me feel more put together (adult like) and as if I look like a professional. If I can help other women feel confident while not spending the time or money on a salon and being able to fully live their lives to the fullest I will feel like I have made a difference!
- Analyze Your Current Customers: If you are an established ambassador look at your existing customer base and identify your most profitable and satisfied customers. Determine the common characteristics, preferences, and behaviors they exhibit. This will give you insights into the type of clientele you should target.
- Break Down Your Buyer Personas: Develop detailed buyer personas that represent your ideal clientele. These personas should include information such as:
- Age (can be a range)
- Lifestyle and desired lifestyle
- Is the desired lifestyle a goal or a fantasy?
- Night owl or early morning riser?
- Do they live an urban or rural lifestyle?
- Are they parents?*
- What hobbies do their kids have?
- Do they have pets? *
- What hobbies do they have?
- If they don’t have hobbies what is stopping them?
- When making a decision are they impulsive or calculated?
Refine and Test: Keep in mind that you can always come back and refine your target audience based on the feedback and growth you or your clientele may experience.
*This may not be important for determining everyone’s buyer persona