Marketing terms can seem scary. We break down terms in a way anyone can understand.
|Account-based marketing (ABM)||Marketing directed at profiles similar to your most successful client often done by B2B companies with large deals, long sales cycles, and long-term customer relationships.|
|Brand awareness||When people are able to recall and recognize your brand.|
|Brand positioning||Your brand separates itself and builds an identity for your consumers to connect with using tone/voice, visual design.|
|Buyer persona||A fictional person representing your target audience created in order to have a clear marketing plan.|
|Conversational marketing||Conversations initiated by your customer completely on their terms without ever restarting the conversation- AI is often used for this.|