Marketing Terms

Marketing terms can seem scary. We break down terms in a way anyone can understand.

Account-based marketing (ABM)Marketing directed at profiles similar to your most successful client often done by B2B companies with large deals, long sales cycles, and long-term customer relationships.
Brand awarenessWhen people are able to recall and recognize your brand.
Brand positioningYour brand separates itself and builds an identity for your consumers to connect with using tone/voice, visual design.
Buyer personaA fictional person representing your target audience created in order to have a clear marketing plan.
Conversational marketingConversations initiated by your customer completely on their terms without ever restarting the conversation- AI is often used for this.

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