Marketing terms can seem scary. We break down terms in a way anyone can understand.
| Account-based marketing (ABM) | Marketing directed at profiles similar to your most successful client often done by B2B companies with large deals, long sales cycles, and long-term customer relationships. |
| Brand awareness | When people are able to recall and recognize your brand. |
| Brand positioning | Your brand separates itself and builds an identity for your consumers to connect with using tone/voice, visual design. |
| Buyer persona | A fictional person representing your target audience created in order to have a clear marketing plan. |
| Conversational marketing | Conversations initiated by your customer completely on their terms without ever restarting the conversation- AI is often used for this. |
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