An editorial shoot can be a commercial shoot but a commercial shoot cannot be an editorial shoot.
A commercial shoot is a shoot put together for, and potentially by, a brand to create content for their marketing purposes. The content created can be used on their website, social media, catalogs, and more.
An editorial shoot is a shoot put together to tell a story, create a concept, flexing your creative muscles or get published.
Who puts them on?
A commercial shoot is put on by a brand or a marketing/public relations company.
An editorial shoot is put on by a creative director or a photographer.
How can they be interchangeable?
An editorial shoot is specifically made in order to be published and a commercial shoot may be planned in order to sell a product or service in a publication.
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