What is a marketing strategy?
A marketing strategy describes how a business will achieve an campaign. The strategy will include which campaigns, content, platforms, and marketing software the company will use to execute on their campaign and track its progress.
Every company needs a marketing strategy. This is your companies game plan for all of its marketing.
What should a marketing strategy consist of?
A marketing strategy should be composed around what the company stands for, how it operates, and showcase their customer experience. The marketing strategy generally follows the 4 Ps
A marketing strategy is usually a piece of the marketing plan but may be separate for larger companies. Unlike the marketing plan the marketing strategy covers the overall value proposition- which is the value a company promises to deliver to their clients prior to purchase.