Your brand is like an iceberg, you only see the top part but if you develop it properly your iceberg could be sinking your competitors ships just like the Titanic. Often times people only associate a brand with what we consider the tip of the iceberg.
The tip of the iceberg that the average person thinks of
- Business name
- A logo
- Colors
- Website
- Social media
- Fonts
The hidden support for your iceberg/brand
- Brand voice
- Customer service policies
- Client experience
- Company mission
- Brand promise
- Tagline
- Copy
Your brand is the feeling people feel when interacting with your business. The purpose of your brand is for it to be a resource that is made so every time a person interacts with your business they are receiving the message from the owner/ceo on what the business is all about. Your businesses personality is what makes your business stand a part from the competitors. In a world where there is an abundance of almost anything you could want the only way to stand out is to solve a problem (and be able to communicate it) or create a lasting feeling in your audience. Some examples of feelings that you can create in your audience are a sense of belonging, empowerment, or a sense of peace.
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